We are seeking an experienced Adobe Journey Optimizer (AJO) Consultant to support the design, execution, and optimisation of customer engagement campaigns across multiple digital channels. This is a hands-on delivery role focused on campaign operations, customer journey orchestration, audience segmentation, testing, and performance optimisation within Adobe Journey Optimizer and Adobe Experience Platform.
Key Responsibilities
Journey Design & Execution
- Design, configure, and deploy multi-touch, cross-channel customer journeys across email, push notifications, SMS, and in-app messaging.
- Ensure journeys are delivered effectively and aligned with customer engagement objectives.
Campaign Operations
- Build, manage, and maintain campaign assets and templates, ensuring consistency, quality, and responsive design across devices.
Audience Segmentation
- Create and manage audience segments using Adobe Experience Platform capabilities, leveraging customer profiles and behavioural data.
Personalisation
- Implement dynamic content and personalisation strategies using conditional logic, content variations, and customer attributes to deliver tailored experiences at scale.
Testing & Optimisation
- Design, execute, and analyse A/B and multivariate tests.
- Translate insights into recommendations that improve engagement and campaign performance.
Reporting & Insights
- Produce regular performance reports and dashboards.
- Provide clear, actionable insights based on campaign and journey data.
Quality Assurance
- Conduct end-to-end testing of journeys and campaigns, including proofing, validation, and simulation, to ensure successful deployment.
Stakeholder Collaboration
- Work closely with business, technical, and delivery teams to ensure alignment, effective communication, and successful project outcomes.
Required Experience
- 3+ years of hands-on experience with Adobe Journey Optimizer, including journey configuration, campaign execution, and channel management.
- Working knowledge of Adobe Experience Platform, including profiles, segmentation, schemas, and data structures.
- Experience designing and delivering multi-channel customer journeys across email, push, SMS, and/or in-app channels.
- Strong understanding of A/B testing methodologies and optimisation best practices.
- Experience implementing personalised and dynamic customer experiences.
- Proven ability to work within complex stakeholder environments and cross-functional teams.
- Comfortable operating independently, managing priorities, and communicating proactively.
- Excellent verbal and written communication skills.
- Fluent English.
Preferred Experience
- Ability to contribute to customer engagement strategy, journey planning, and campaign roadmaps.
- Experience identifying opportunities for optimisation and continuous improvement.
- Exposure to regulated or compliance-driven environments.
Nice to Have
- Experience with consent management, suppression rules, and contact frequency controls.
- Familiarity with other Adobe Experience Cloud solutions such as Adobe Campaign, Adobe Analytics, or Offer Decisioning.
- Experience with alternative marketing automation or journey orchestration platforms.
Personal Attributes
- Self-motivated and able to contribute from day one.
- Professional and confident when engaging with stakeholders.
- Analytical and data-driven in decision making.
- Adaptable and comfortable working in fast-paced environments with evolving priorities.
- Collaborative team player with a proactive approach to problem-solving.
