Location: Remote - must be based in either Ontario or British Columbia, Canada
Right to Work: Candidates must be legally authorised to work in Canada without sponsorship.
About the Role
We are looking for an experienced Project Manager, CRM Campaigns to join a fast-paced, globally focused marketing team. This role will be responsible for planning, coordinating and delivering high-impact CRM campaigns across email and mobile channels, working closely with cross-functional teams to ensure campaigns are delivered on time, to a high standard and in line with wider marketing objectives.
The successful candidate will be a highly organised, confident and proactive project manager who is comfortable operating in a complex, fast-moving environment. You will work across teams including marketing, creative, strategy, technology and external partners, ensuring everyone is aligned and projects continue to move forward.
This is not a technical role. While an understanding of marketing technology and CRM platforms is important, the primary focus is project delivery, stakeholder management, campaign execution and continuous improvement.
The role would suit someone who is comfortable challenging stakeholders, identifying issues early and pushing projects forward rather than simply managing tasks and timelines.
Key Responsibilities
Project Planning & Delivery
- Lead the end-to-end planning and delivery of CRM marketing projects, from initial discovery and intake through to execution and completion.
- Develop and maintain effective project planning processes, frameworks and tools that can be used across teams.
- Work with stakeholders to define project requirements, objectives, timelines and deliverables.
- Create and maintain detailed project plans, schedules and milestones.
- Coordinate multiple workstreams simultaneously, ensuring priorities and deadlines are clearly understood.
- Proactively identify risks, dependencies and potential blockers, developing and implementing appropriate mitigation strategies.
- Drive projects forward and ensure decisions are made in a timely manner.
- Manage project capacity and resources, making informed trade-offs where priorities compete.
- Monitor project status, priorities, resource allocation and spend, providing clear visibility to stakeholders and leadership.
- Ensure projects are delivered to a high standard while maintaining agreed timelines and objectives.
CRM Campaign Management
- Coordinate the delivery of CRM campaigns across email and mobile channels.
- Work closely with marketing, creative, strategy and technology teams to ensure campaigns are effectively planned and executed.
- Coordinate campaign requirements, approvals, dependencies and delivery timelines across multiple stakeholders.
- Ensure campaigns align with brand guidelines, marketing objectives and relevant legal/compliance requirements.
- Support the development and rollout of international campaigns and initiatives.
- Monitor campaign performance and key metrics, identifying opportunities to improve future campaigns.
- Help develop scalable processes and systems that can support increasingly complex, global campaign activity.
- Work with internal teams and external agencies or partners to deliver high-quality campaigns.
Stakeholder Management
- Build strong working relationships with stakeholders across marketing, creative, strategy, technology and wider business functions.
- Act as a central point of contact for project and campaign delivery.
- Communicate project plans, progress, risks, dependencies and issues clearly to stakeholders at all levels.
- Confidently challenge requirements, timelines and approaches where necessary to protect project quality and delivery.
- Facilitate effective decision-making and ensure stakeholders remain aligned throughout the project lifecycle.
- Provide regular updates to leadership and senior stakeholders.
- Support the creation of presentations, project updates and reporting materials.
Process Improvement
- Review existing project and campaign processes and identify opportunities to improve efficiency, quality and delivery.
- Establish and implement improved ways of working across project and campaign teams.
- Conduct post-project reviews to identify lessons learned and apply improvements to future initiatives.
- Help develop scalable processes that can support growing international requirements.
- Stay informed on relevant CRM, marketing and project management trends and best practices.
Budget & Resource Management
- Support the management of project budgets and tracking of expenditure.
- Ensure resources are appropriately allocated to meet project requirements and deadlines.
- Identify opportunities to improve efficiency and maximise available resources.
- Work with procurement and external partners where required to support the delivery of marketing initiatives.
Required Experience & Skills
- 5+ years of experience in project management, ideally within marketing, CRM, digital, technology or a similarly fast-paced environment.
- Proven experience managing marketing campaigns, ideally across email, mobile or other CRM channels.
- Strong experience managing complex projects involving multiple cross-functional stakeholders.
- Excellent stakeholder management and communication skills.
- Comfortable working with senior stakeholders and challenging or influencing decisions when required.
- Strong organisational skills with exceptional attention to detail.
- Ability to manage multiple projects and competing priorities simultaneously.
- Strong problem-solving and decision-making abilities.
- Comfortable working to tight deadlines in a fast-paced environment.
- Demonstrated experience identifying and implementing process improvements.
- Experience working on international or global projects and campaigns is highly desirable.
- Experience within entertainment, retail, media or other consumer-focused industries is preferred.
- Strong understanding of marketing principles and campaign delivery.
- Experience working with external agencies, vendors or partners.
Qualifications & Certifications
- Bachelor's degree in Marketing, Business Administration, Project Management or a related field is preferred.
- PMP, CSM or equivalent project management certification is advantageous.
- Experience working across Agile, Lean, Kanban, Waterfall or blended project management methodologies.
- Demonstrated ability to adapt project management approaches according to the requirements of the project and stakeholders.
