The Opportunity
We are looking for an experienced Product Manager to lead the development of customer data, journey orchestration and personalisation capabilities within a modern MarTech environment.
This role will own the product vision, roadmap and delivery of capabilities that enable organisations to better understand their customers and turn data into relevant, personalised experiences across multiple channels.
You will work across product, data, engineering, marketing and customer experience teams to identify opportunities, prioritise initiatives and translate complex customer data and technology capabilities into practical use cases that deliver measurable value.
The role is particularly suited to someone with strong experience across Customer 360, CDP, journey orchestration and omnichannel personalisation, with hands-on knowledge of platforms such as Adobe Journey Optimizer, Adobe Campaign, Braze or similar technologies.
Key Responsibilities
- Define and own the product strategy, roadmap and priorities for Customer 360 and customer engagement capabilities.
- Lead the development and optimisation of journey orchestration capabilities across relevant MarTech platforms.
- Design and improve omnichannel customer journeys, including segmentation, triggers, decisioning and personalisation.
- Identify ways to turn customer data into actionable use cases and activation strategies.
- Work closely with data, engineering, marketing and CX teams to ensure successful end-to-end delivery.
- Use analytics and customer insights to inform product decisions and improve engagement and conversion.
- Collaborate with other Product Managers to ensure alignment across connected data, CX and MarTech products.
- Identify and prioritise new capabilities, use cases and opportunities for innovation.
- Own prioritisation and ensure product development remains aligned with business and customer objectives.
- Communicate product strategy, progress and priorities clearly to senior stakeholders.
What We're Looking For
- 7+ years' experience in Product Management, ideally within digital, data or MarTech environments.
- Strong experience with journey orchestration and customer engagement platforms, such as Adobe Journey Optimizer, Adobe Campaign, Braze or similar.
- Strong understanding of Customer 360, CDP, personalisation and omnichannel engagement.
- Experience working with customer data sets such as CRM, loyalty, transactional or behavioural data.
- Proven experience owning product strategy, roadmaps, prioritisation and delivery.
- Strong stakeholder management and communication skills, with the ability to work across technical and commercial teams.
- Comfortable operating between business, technology, data and customer experience functions.
Desirable Experience
- Experience across the wider Adobe ecosystem, including Adobe Experience Platform, Adobe Analytics, AEM or Adobe Experience Cloud.
- Experience with AI-enabled customer experience use cases, including LLMs, NLP or personalisation engines.
- Experience within travel, aviation, hospitality or another complex customer-facing industry.
- Experience delivering large-scale digital transformation or customer experience programmes.
- Understanding of customer data activation and real-time personalisation.
Why This Role?
This is an opportunity to take ownership of a strategically important product area at the intersection of customer data, MarTech and digital experience. You will have the opportunity to shape the roadmap, influence technology direction and deliver capabilities that directly improve how organisations engage with their customers.
