AEP Audience Manager

Key Responsibilities

• Audience Strategy & Execution – Lead the end-to-end process of audience creation, from defining use cases through to activation across relevant channels.
• CDP Expertise – Utilise Adobe Experience Platform (AEP) to manage profiles, identities, and the identity graph, ensuring accurate and unified customer views.
• Data Ingestion & Activation – Oversee and optimise ingestion pipelines (Edge, Streaming, Batch) to ensure timely and accurate data availability for segmentation.
• Segmentation & Evaluation – Design, build, and assess audience segments aligned to business objectives, ensuring accuracy and performance.
• Channel Activation – Partner with channel owners to optimise audience matching, reach, and activation strategies across email, paid media, onsite personalisation, and other channels.
• SDK Event Utilisation – Define best practices for SDK event capture and usage to enrich profiles and enable deeper personalisation.
• Tag Management & Launch – Manage and refine Adobe Launch properties and tag configurations to ensure accurate data collection, correct SDK event firing, and seamless integration with AEP.
• MarTech Architecture – Contribute to the design and ongoing development of the marketing technology stack, ensuring scalability and effective integration.
• Governance & Best Practice – Drive audience governance, data compliance (including GDPR), and platform best practices.

Skills and Experience

Essential:

• Strong hands-on experience with Customer Data Platforms, ideally Adobe Experience Platform.
• Deep understanding of profiles, identities, and identity graphs.
• Proven experience with data ingestion methods (Edge, Streaming, Batch) and activation pipelines.
• Solid knowledge of segmentation and performance optimisation.
• Broad channel expertise to maximise matching, reach, and activation effectiveness.
• Strong grasp of SDK events and their role in profile enrichment and activation.
• Experience with schema design and dataset management in AEP or similar CDPs.
• Good overall MarTech and architecture knowledge, with the ability to translate business needs into technical solutions.

Desirable:

• Adobe Certified Expert – Adobe Experience Platform or similar certification.
• Experience in large-scale data-driven marketing environments.
• Familiarity with GDPR and data privacy regulations.

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