Where Data Meets Action: The Rise of Agentforce 360 & Data 360

Salesforce is doubling down on AI-driven customer experience - and the implications are huge.

Recent updates show how AI is moving beyond experimentation and into real, measurable business impact.

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𝗔𝗴𝗲𝗻𝘁𝗳𝗼𝗿𝗰𝗲 𝟯𝟲𝟬 is gaining global traction - from eCommerce brands deploying AI agents to scale personalised shopping experiences, to sports organisations redefining fan engagement.

A great example?
LIV Golf’s ‘Chip’ - the Fan Caddie AI companion ⛳🏌️‍♂️
Delivering real-time insights and interactive content throughout coverage.

Behind this sits 𝗗𝗮𝘁𝗮 𝟯𝟲𝟬 - Salesforce’s unified data layer.

By bringing together customer context, metadata and lineage, it provides AI with a trusted, real-time view of the customer. And without strong data grounding, even the smartest AI will struggle to deliver meaningful outcomes.

What does this mean for 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲?

✔️ Personalisation at scale
AI agents acting on live customer context - not generic scripts.

✔️ Faster resolution, better service
Customers get answers quickly, while human teams focus on high-value interactions.

✔️ Connected experiences
Trusted data + CRM logic = less friction across sales, service and support touch-points.

From an 𝗔𝗜 perspective, this signals a broader shift:

✔️ AI is no longer sitting in isolated silos.
It’s becoming embedded operational intelligence.

✔️ Strong data foundations + agentic AI = smarter, faster, more human CX.

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Exciting times ahead for organisations putting data and AI at the heart of how they understand and engage their customers.

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