Adobe is gearing up for a significant shift over the next few years, including the potential to move from AEM as the centrepiece, to a stronger push behind EDS. ย
This wouldn't be just a product update, but a strategic repositioning. EDS aligns with how enterprises increasingly want to deliver content: faster, lighter, more modular, and closer to the user. While AEM will remain part of the stack, EDS is clearly positioned as the future-facing layer for performance, agility, and scale.
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๐ง๐ต๐ฒ ๐บ๐ถ๐๐๐ถ๐ป๐ด ๐ฝ๐๐๐๐น๐ฒ ๐ฝ๐ถ๐ฒ๐ฐ๐ฒ: ๐๐จ๐ฆ๐ฏ๐ต๐ช๐ค ๐๐
As the market leans into agentic AI, it looks for autonomous systems that can generate, optimise, test, and orchestrate end-to-end experiences. Adobeโs offering is still taking shape as they work towards deeper workflow intelligence.
Firefly and GenStudio are strong for creative generation, but are they truly agentic? They donโt yet handle autonomous decisioning, self-optimising workflows, or multi-system experience orchestration.
So the question is, ๐๐ค๐๐จ ๐ผ๐๐ค๐๐ ๐๐ช๐๐ก๐ ๐๐๐๐ฃ๐๐ฉ๐๐ ๐ผ๐ ๐๐ฃ-๐๐ค๐ช๐จ๐, ๐ค๐ง ๐๐ค ๐ฉ๐๐๐ฎ ๐๐๐ฆ๐ช๐๐ง๐?
Given Adobeโs history and growing pressure from AI-native platforms, both paths are possible - but clarity on their approach will need to come quickly. If history repeats, we would expect them to build foundational capabilities and acquire tools that expand category reach.
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๐๐ฑ๐ผ๐ฏ๐ฒโ๐ ๐๐๐ฟ๐ฒ๐ป๐ด๐๐ต (๐ฎ๐ป๐ฑ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ): ๐ฎ๐ป ๐ถ๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป-๐ณ๐ถ๐ฟ๐๐ ๐ฒ๐ฐ๐ผ๐๐๐๐๐ฒ๐บ
Adobe has always thrived as an integration powerhouse. AEM, Target, Workfront, Commerce... none exist in isolation. Theyโre meant to plug into broader enterprise architecture and partner ecosystems. This is both an advantage and a vulnerability:
๐๐ต๐ณ๐ฆ๐ฏ๐จ๐ต๐ฉ๐ด:
โข Deep customisation and extensibility
โข Enterprise-grade integration paths
โข Flexibility across complex stacks
๐๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ๐ด:
โข Competitors with simpler, AI-native architectures will pitch speed over flexibility
โข Agentic AI threatens to widen the perception gap
โข โIntegration-firstโ now needs to evolve into โAI-ready and orchestration-ledโ
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We are curious to hear: If Adobe wants to lead the next era, does the narrative need to shift from โexperience suiteโ to โAI-augmented experience architectureโ?
Adobeโs strength remains its trust, governance, and brand-safe approach to AI - advantages that AI-native challengers often lack. While those platforms move fast, Adobe focuses on enterprise reliability, compliance, and creative fidelity. The question is whether this foundation can evolve into an AI-augmented experience architecture for the next era.
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