Purple Digital

LinkedIn continues to be a powerhouse for professionals across industries, making it crucial for businesses and individuals alike to maintain an impactful presence. Your LinkedIn page isn't just a static profile—it’s a dynamic marketing tool that can drive engagement, showcase expertise, and attract opportunities. If you're serious about elevating your brand presence on LinkedIn, here's what you need to focus on in 2024.

Let’s start with a common misconception: Simply creating a LinkedIn profile isn't enough! Just like an underwhelming resume, a half-baked LinkedIn presence can get lost in the noise. You need to treat it like any other piece of marketing content—strategic, focused, and audience-driven. Whether you're happy in your current role or a contractor looking for their next project, here’s how to make your LinkedIn Page stand out and work for you.

Here’s how to market your LinkedIn page effectively:

🖋 Optimise Your Profile First: Before diving into marketing strategies, you need a solid foundation. Ensure your LinkedIn page is fully optimised (LinkedIn even gives you a step-by-step guide here):

Profile Picture: Use a professional photo, and make sure it is recent. No pictures from 2002 with a Pina Colada in hand.
Banner Image: Don't overlook the cover photo—choose something that aligns with your industry experience and expectations.
Headline: Make it clear who you are, what you do, and why people should care. If you work solely across AEM, state that here and not just a generic “Software Engineer”.
Summary/About Section: Tell your story in a way that captivates your audience. Be clear, concise, and most importantly human. Include your relevant experience and certifications, while including something ambit more interesting or even a bit of humour.
Experience: Make sure your past experience is correct with dates and job titles. Each role should include the main skills you utilised during your time in the position and become a condensed version of your resume.

📢 Share Valuable Content... Consistently: Your LinkedIn Page isn’t just a digital business card—it’s a content platform. In 2024, successful LinkedIn marketing revolves around consistent, high-value content and engagement.

Post Original: Position yourself or your brand as a thought leader by sharing expertise on industry trends, solutions to common problems, or behind-the-scenes insights into your work. If you have experienced a unique glitch in a certain technology, share that with the community and open it up for discussion.
Engage with Visual Content: Posts with images, infographics, or short videos perform significantly better. The LinkedIn algorithm favors rich content, so experiment with different formats to see what resonates with your audience.

❌ Avoid Over Selling Yourself: Nothing kills the interest of your audience faster than overly promotional content all about yourself. 😬

People value authenticity and insight over self-endorsement. Instead of pushing the “I”, focus on solutions that resonate with past and future colleagues. Share case studies and demonstrate expertise in solving pain points relevant to your market. This builds trust and makes the audience more likely to engage when you do have something to promote.

📝 Engage with Your Audience: Marketing on LinkedIn isn’t a one-way street. It's all about community building and interaction. Here’s how you can get the conversation going:

Respond to Comments: Acknowledge feedback on your posts. Engaging in meaningful conversations in the comments section can foster stronger relationships and create more visibility for your Page.
Comment and React on Other Posts: The best way to gain engagement is by participating in it first. Don’t be afraid to make the first move. If there is a topic involving your expertise, make sure to include your thoughts and add a reaction.
Join and Participate in Groups: Find relevant LinkedIn Groups where your target audience hangs out. Provide insights, answer questions, and build credibility by being helpful and active in these communities.
Tag Others and Use Hashtags: When appropriate, tag relevant professionals in your posts to get them involved in the conversation. Use trending and industry-specific hashtags to increase the reach of your posts.
Reply to Messages: There is a lot of spam out there, but if the message shows some relevance to your page and the sender has taken to time to read your profile, reply to them.

🔗 Optimise Your LinkedIn Page for Search: Now this is a big one for us recruiters trying to find talent. LinkedIn operates as a search engine too, so it's vital to optimise your page for SEO. Use keywords strategically in your headline, summary, and posts that your audience is searching for. This will help your page appear higher in LinkedIn search results, making it easier for people to discover you.

📌 Pro Tips:

Include a Personal Touch! In 2024, personalisation is key (this is the marketing side of us coming out). People want to engage with other people, not faceless profiles, so humanise your content. This sometimes means that you have to make the first move, even if you have to comment on a strangers post, as long as it is relevant to your knowledge.

Keep Learning and Evolving! LinkedIn allows you to showcase personal achievements and stick your certifications / accreditations on your page. Stay ahead of the curve by keeping up with trends and continuously refining your strategy.

In short, marketing your LinkedIn Page in 2024 requires a strategic approach—focusing on creating valuable content, engaging with others, and leveraging LinkedIn’s powerful tools to build a strong, lasting brand presence.

Happy marketing, and feel free to follow Purple Digital on LinkedIn to see how it is done 😉! Likewise, check out our previous article where we discuss “How Does Your Resume Hold Up in 2024”.

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