To make more money with Adobe Experience Cloud skills in 2025, you'll want to focus on high-demand, specialised skills that align with business priorities like customer experience, data-driven marketing, and automation. Here are the top 10 skills to prioritise:
1. Adobe Experience Manager (AEM) Mastery
- Proficiency in AEM Sites, Assets, and Forms to help businesses deliver seamless digital experiences.
- Advanced knowledge of AEM development, customisation, and integration with other tools.
- Headless CMS implementation using AEM as a content hub.
2. Adobe Campaign Expertise
- Skill in personalised campaign management and omnichannel marketing using Adobe Campaign Classic or Standard.
- Integration with email automation, push notifications, and third-party tools.
- Data workflows, segmentation, and real-time triggers for better ROI.
3. Adobe Analytics and Customer Journey Analysis
- Deep knowledge of Adobe Analytics for creating actionable insights from customer data.
- Experience with Journey IQ, cohort analysis, and predictive analytics.
- Expertise in setting up tracking and tagging frameworks across digital assets.
4. Adobe Target and Personalisation
- Ability to design and run A/B and multivariate tests for web and mobile platforms.
- Implementing AI-driven personalisation using Adobe Sensei.
- Scaling dynamic content across customer touchpoints.
5. Data Integration and Activation with Adobe Experience Platform (AEP)
- Advanced knowledge of AEP Customer Data Platform (CDP) for creating unified customer profiles.
- Real-time customer segmentation and data activation for personalised experiences.
- Integration with third-party data tools and APIs.
6. Adobe Commerce (formerly Magento) Development
- Expertise in building and optimising e-commerce platforms using Adobe Commerce.
- Experience with PWA Studio, headless commerce, and integrations with AEM.
- Customisation of shopping experiences and payment workflows.
7. AI and Machine Learning with Adobe Sensei
- Using Adobe Sensei for predictive analytics, automated insights, and content optimisation.
- Leveraging AI-driven tools to automate content workflows and audience targeting.
8. Marketing Automation with Adobe Marketo Engage
- Skill in building end-to-end marketing automation workflows using Marketo.
- Lead scoring, nurturing campaigns, and advanced reporting.
- Integration with Salesforce and other CRMs for B2B marketing.
9. API Integration and Development
- Ability to work with Adobe's REST APIs for custom integrations with tools like Salesforce, SAP, and third-party platforms.
- Experience in developing connectors and middleware for seamless data flow.
10. Certification and Strategy Expertise
- Staying up-to-date with Adobe Certified Expert (ACE) credentials for Experience Cloud products.
- Business strategy skills to design and implement end-to-end digital transformations with Adobe solutions.
- Delivering measurable results through CX and ROI-focused solutions.
Focusing on these skills will position you as a valuable resource in the Adobe ecosystem, with opportunities to work in consulting, freelance, or high-level in-house roles. Which area are you most interested in diving into?
